The drawer case — when Contentsquare contradicts design intuition
A hypothesis disproven by data
A drawer-type component had been designed on a UX hypothesis that seemed reasonable at the time.
Behavioural data analysis through Contentsquare called that hypothesis into question, revealing real usage different from what was expected.
This case illustrates a core conviction in my practice: check a design intuition against the data before treating it as settled.
Outcome — The initial hypothesis was revised based on behavioural data rather than upheld on principle.
Context
A drawer-type component had been designed on a design hypothesis that seemed reasonable at the outset.
What the data showed
Analysis of user sessions through Contentsquare revealed real usage different from the initial hypothesis, calling into question a design choice that hadn’t been checked against data before launch.
What it demonstrates
This case illustrates a core conviction in my practice: a design intuition, however reasonable, has to be checked against real data before being treated as settled — data over intuition, not just alongside it.