Richardson website redesign — structuring editorial content
Building a "Guide & Advice" hub
The Richardson website had a set of editorial-style content pages — guides, advice — scattered across the site structure, with no shared entry point.
I designed a "Guide & Advice" hub grouping all of these pages, with a dedicated navigation and classification structure.
The goal was twofold: give visitors a single entry point to this content, and strengthen editorial consistency and internal linking across the site.
Outcome — A dedicated hub folded into the redesign, bringing together editorial content that was previously scattered.
Context
Over the years, the Richardson website had accumulated a set of editorial-style content pages — practical guides, advice tied to products and building projects — published as needs arose, with no classification structure or shared entry point. This content existed, but stayed hard to discover for a visitor.
Decision
As part of the redesign, I designed a “Guide & Advice” hub grouping all of these pages under a dedicated navigation and classification structure, built to give this content a real entry point rather than leaving it dependent on internal search or scattered links.
Outcome
This hub was folded into the redesign as a section of its own, bringing together content that had previously been scattered and strengthening internal linking between editorial and product pages.
This project illustrates a content-structuring skill at site scale: turning a set of isolated pages into a coherent, navigable space.