Florent Drezet

Available for work

Florent Drezet

Product Designer — 8 years of experience

Product designer, from framing a problem to shipping it. A common thread across 8 years: building a UX culture in companies where it was barely developed. I like arbitrating between creative vision, technical constraint and real user need — where the answer is never obvious upfront.

Experience

Product Designer · Homair Vacances

2023 — present — Marseille

  • The company's first formalised UX role: introduced user testing, behavioural analytics (Contentsquare) and product research (Useberry).
  • Full website redesign: art direction translated into a design system, nearly all pages designed, post-launch testing (19 participants, 6 scenarios) — usability score of 77/100.
  • Multi-campsite packs feature: a key product trade-off, design adopted by the Eurocamp team for its market.
  • Digital-branding effort now driven at brand scale (micro-interactions, Rive animation).

Web Designer → UX/UI Designer · Richardson

2018 — 2023 — Marseille

  • Grew from web design into UX/UI: a UX role built from scratch, project after project.
  • Co-led the full website redesign with an external agency (B2C brochure site + B2B e-commerce), reframing the creative vision against the operational reality of professional construction buyers.

Skills

Product Product discovery, user research, testing, prioritisation

Design Design systems, UI, prototyping, art direction

Tools Figma, Rive, Contentsquare, Useberry — technical fluency: Nuxt/Vue, Tailwind, Storybook, GraphQL, Drupal

Education

Professional Bachelor's — Web Creation

Graphic Design diploma (BTS)

Certifications

Contentsquare

Product Discovery & Service Design

Languages

French

English